Individuals\' innovative behaviour in the workplace is the foundation of any high- performance organization; and thus, a study on what motivates or enables individuals’ innovative behaviour is critical. Therefore, the aim of this research was to find out the relationship between organizational culture and innovative work behaviour in tourism corporations which market sports services. Correlation analysis revealed that innovative work behaviour was found to be significantly correlating with cooperativeness (r=0,442, p<0,05), innovativeness (r=0.510, p<0,05), consistency (r=0,522, p<0,05) and effectiveness (r=0,554, p<0,05). Stepwise regression analysis showed a significant model: F (2.131) = 33.775. p<0.05. The model explains 33% of the variance in innovative work behaviour (Adjusted R2 = 0.33). In general our findings suggest that organizational culture has a significant effect on innovative work behaviour. When considering the fact that innovative work behaviour is an important aspect of organization, organizational culture should be organized in order to encourage employees to innovative work behaviour.

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