The analysis of ecotourism potential serves as a foundational step in identifying the potentials and limitations for deliberate and rational planning towards tourism development. This approach creates a conducive atmosphere for preventing the destruction of natural environments and aids in their conservation. Located in Gilan, at the estuaries of the Sefidrud, Boujagh Wetlands boast an impressive variety of birds, beautiful landscapes, desirable climate, and convenient access, attracting numerous tourists annually. This research aims to identify opportunities and ecotourism potentials of Boujagh Wetland using the Analytical Hierarchy Process (AHP) method to foster both widespread and centralized tourism while aiding in environmental preservation. The study employs hybrid methods, both descriptive and analytical, utilizing the AHP model. Results indicate that, based on preference criteria for centralized ecotourism development, approximately 713.58 hectares (21%) have high potential, 237.38 hectares (7%) have average potential, and 2329 hectares (67%) have low potential for centralized ecotourism development. The entire area, however, has usability for widespread ecotourism according to the study index.

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