High competitive pressure, resulting from multifaceted resources and meritocratic policies, prevails in the current educational settings and endorses universities to signify the measurable, tending to be instantaneous, achievements for self-accreditation. University administration accordingly, taking the positivism, pursues the quantitative but superficial performance, such as project grants, equipment upgrading, and paper publications, in order to create institutional mundane reputation. Limited reflection on the values of current university development is conducted to forthrightly vision institutions’ future and further discuss the essential goals of university education. Thus, this study focusses on literature analysis approaches to synthetically discuss the following issues: (1) the challenges of positivism and consequential performanceism in the university settings, (2) the reflection on administration values in current universities; and (3) the suggested approaches to wholly improve the inmost values of university administration.

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