Quality of higher education is its ability to produce a steady flow of people with high intelligence and commitment to learning that will continue the process of transmission and advancement of knowledge. Quality Function Deployment (QFD) is one of the Total Quality Management (TQM) techniques which can be applied for process and design improvement. This study uses QFD as a tool for quality improvement and benchmarking in higher education institutions of Pakistan. The study is based on primary data collected from five hundred students which is considered as customers, and five hundred teachers, considered as technical describers from six Pakistani national degree awarding universities. A self designed questionnaire was used for data collection. The data was analyzed using the techniques of QFD on higher education institutes of Pakistan. On the basis of these feedback, a house of quality is developed, which highlighted the major concerned areas of quality improvements in teaching and also highlighted some benchmarks where other institutions are more productive. Result shows the area in which a university is performing best, so other universities can use this performance as a benchmark for their improvement in certain area. 　

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