In our days, it becomes more and more obviously the importance of sale forces both in the activity of producers or providers and for customers or potential clients.\nThe core significance of the force sales is related to anything involved in the direct two ways relationships producers/providers ↔ consumers. BUT, an aspect not to be neglected is represented by the psychological feature: for the clients the dependence on fast food, in running, seemingly satiated, action that does not last long and, on the other side, the producers/providers which need “to see” in minds of customers and to anticipate their needs (the first level of the Maslow Hierarchy of Needs).\nThis approach states that the psychological feature, P\', must be considered a separate element of the Marketing, influencing and supporting the other ones (especially, Products and Promotion). All these efforts are directed towards knowing better the customer, to understand his needs, his aspirations, to fulfill them properly and, on the other hand, to bring this customer to producer/provider, in order to obtain the desired goods or services and the firm to get profit for its sustainability in the market.

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